Women founders

Josie, CoFounder of Capture

Women Founders-ElevatHer App

Tell us a little about yourself?

I'm Josie, CoFounder of Capture, a climate tech start-up based out of Singapore. I'm originally from the UK, and have been in Asia for 6 years now. I'm passionate about climate action and the power of tech to empower us in making the world a better place.

What has your journey been like from uni to now?

My first job out of uni (I took an undergrad in psychology at UCL) was in sales. I wanted to get some experience overseas and took a job in finance that allowed me to work in sunny Malaysia. The job involved me making around 100 cold calls per day and wasn't really what I expected. I lasted a year but I wouldn't go back and change a thing.. I learned so much in that year, one of the most helpful things was learning not to feel afraid of getting told no.

I decided to go back to school and spent a year in Singapore studying business management, which was a really useful introduction to all aspects of running a business - marketing, HR, accounting, etc. I turned-down an offer of a consulting graduate job to move to Mongolia and CoFound a leadership development company where we would bring together corporate leaders with Indigenous Elders. It was an awesome job and a very difficult decision to leave... but as I learned more about the climate crisis, the more I felt that this was the most important challenge I wanted to contribute to.

In July 2019, I joined the Antler incubator program, met a new CoFounder, and started working on Capture - an app to unleash climate heroes!

What made you take the leap and build Capture?

In my previous job, I spent time with Indigenous communities in Mongolia, Africa & Asia, and was really dismayed by the challenges faced by these communities in light of the climate crisis (drought, extreme winters, widespread forest fires). I realised that my own behaviour was contributing to the climate crisis (for example through excessive flying) and I wanted to be part of the solution, not part of the problem.

Starting a new company from nothing is really difficult and I was looking for a CoFounder with a really strong tech background to compliment my business skills and passion for climate action. I successfully applied to the Antler program in Singapore (a 3-6 month incubator) to help me find a CoFounder and be part of a group of entrepreneurs all working at lightning speed with a good support network.

What are you most excited about for Capture's future?

We will have plenty more categories of life to add to the track, reduce, remove tool (such as tracking for home energy, dietary choices, etc.), but the piece I'm really excited to see in Capture's future is the community element of the app. It can sometimes feel lonely and frustrating caring about our environment. I want to help users create groups and connections with other people who care about the planet, and help them see the impact we can have together.

How do we get in touch if we want to know more?

Capture will be launching the first version of our app by the 1st of January, encouraging some of our first users to make 2020 a carbon neutral year. Please visit www.thecapture.club to find out more and sign-up!