Women in finance

Financial Feminism: A Woman’s Guide to Investing for a Sustainable Future.

Women in Finance-ElevatHer App


After mainstream consulting I moved into sustainable finance and responsible investment, and I was most recently Head of Asia for the United Nations-supported Principles for Responsible Investment. I now work as a strategic advisor to various organizations such as governments, institutional investors, think tanks and companies - basically on all things relating to green finance and sustainable investing.

In addition to my consulting work, I set up and now run Moxie Future - an education, content and community platform for women who want to learn more about responsible and sustainable investing. This was really born out of my increasing frustration with the lack of progress in this space, coupled with the glaring inability of the investment industry to talk directly to women. I feel very strongly that something needs to change and we need to take action today.

So Moxie Future is about providing women with the resources and network to understand the issues and find investment options that align with their values. We are all about harnessing the power of wealth-creating women to champion a new way of investing that doesn’t compromise on values. I fundamentally believe that sustainable investing is the future.

On a personal level, I am an active sustainable investor myself, something I have committed more and more time to over the last couple of years. In particular, I have become quite an active angel investor because I want to support female entrepreneurs in building sustainable companies and solutions.

For all of these reasons, I have decided to put pen to paper and write an easy-reading accessible book for women starting out on their sustainable investment journey - Financial Feminism: A Woman’s Guide to Investing for a Sustainable Future.

Many women I've spoken to want to make their money work in a smarter, more sustainable way. The problem is that they are often held back by a lack of time, a lack of confidence or a lack of understanding on how to get started. Sometimes all three. And, let’s face it, the financial industry also isn’t doing a great job at serving women. Many women feel talked down to or misunderstood by financial (mostly male) advisors or bombarded with meaningless financial jargon and concepts. Banks are no better, often telling you that they can only help if you have millions in assets. But sustainable investing shouldn’t be only for the ultra rich. I want it to be for everyone. My goal with my book is to empower women to start taking action and to use their financial decisions to demand a better world.